Asymptomatic

I didn't want to vote yesterday. I watched CNN last night, not raptly, but with a sense of knowing what was coming. As a sort of passive observer of the political process this year, it has been interesting to see all of the work finally play out, but I can't help but notice that while, as usual, the election is not really about the issues, it's also no longer about whatever nonsense it happened to be about before.

At a session I attended BlogOrlando this year, a presenter discussed his role in helping change the image of Fiskars, the scissor people, by bringing social interaction to the table to sit beside marketing and branding. In a very compelling part of his talk, he said that the challenge and success was in creating a movement. And yes, apparently, even if delicacy is required, movements can be engineered.

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