Importance and Urgency
One of the weird things about being an Engineering Director (ED) is that the stuff that lands on your plate is almost always very important but not urgent. This happens often and is a constant cycle of evaluation. Misjudging urgency or importance can cause a ton of problems for you and your team. Here’s how I think about navigating this.
The first big pitfall is treating non-urgent tasks as urgent. This feels good in the moment—it’s nice to check something off your list or swoop in to save the day—but it doesn’t take long before the cracks start to show. Constantly working in “everything’s on fire” mode will: