SEO
Well, this is exciting. I actually have a product to hawk now, so I can put to use some of the knowledge that I have gathered at work to promote myself.
My first stop: Search Engine Optimization. Basically, if someone is looking for the kind of product I'm selling, I want my product to appear on the first page of the search results of Google. Preferrably, near the top. And on all of the other search engines as well. But not necessarily for the name of my product.